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Building an Authentic Brand and Why It [Still] Matters
In an era where artificial intelligence (AI) is rapidly changing the branding landscape, the significance of building an authentic brand...
Jun 2, 2024
3 min read
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![Building an Authentic Brand and Why It [Still] Matters](https://static.wixstatic.com/media/6bbb47_fd015b318d624c278772c796f8a27b95~mv2.jpg/v1/fill/w_1080,h_811,fp_0.50_0.50,q_30,blur_30,enc_avif,quality_auto/6bbb47_fd015b318d624c278772c796f8a27b95~mv2.jpg)
![Building an Authentic Brand and Why It [Still] Matters](https://static.wixstatic.com/media/6bbb47_fd015b318d624c278772c796f8a27b95~mv2.jpg/v1/fill/w_1080,h_811,fp_0.50_0.50,q_90,enc_avif,quality_auto/6bbb47_fd015b318d624c278772c796f8a27b95~mv2.jpg)